STATS: INTENT TO TRAVEL UP 7%
Intent to travel is up significantly for the next six months. According to the latest travel horizons survey by marketing services firm MMGY Global, nearly 7 in 10 (67 percent) U.S. adults state that they plan to travel for leisure during the next six months, up significantly from the last year’s 60 percent. Their intended number of trips (2.6) remains unchanged from the number reported last year (2.5). When asked if they plan to spend more, less, or about the same amount on leisure travel during the next six months compared to the same six months last year, 24 percent of respondents plan to spend more on vacation while only 14 percent plan to spend less, yielding a significant positive difference (+10 points) in vacation spending intentions.
The overall Traveler Sentiment Index (TSI), which measures U.S. adults’ interest in travel, time available for travel, personal finances available for travel, perceived affordability of travel, quality of service, and perceived safety of travel, currently stands at 115, up five points from this time last year (110). This increase can be attributed to a seven point increase in time available for travel (113), a six point increase in personal finances available for travel (123) and a five point increase in interest in travel (103), MMGY said.
Travel intentions also displayed a significant increase (up seven points) from Wave II 2017, according to the survey of 2,300 U.S. adults conducted by MMGY Global. (TravelAgentCentral.com, June 18)
U.S. TRAVELERS PLAN TO SPEND MORE ON VACATIONS THIS YEAR
The amount of leisure travel Americans will do this summer and the rest of 2015 will be lower than last year, but this won’t lessen vacation spending, a new survey finds. Though not a significant decrease, 66 percent of the 2,300 U.S. adults that took part in an MMGY Global survey indicated they plan to take at least one leisure trip during the next six months, down from 69 percent for the same period last year. This finding relates to a Skift survey earlier this year that found 42 percent of Americans didn’t take a single vacation day in 2014. U.S. business travel growth for the next six months also will be negligible: Some 31 percent of respondents said they’re planning to take at least one business trip, nearly unchanged from 30 percent for the same period last year, and business traveler respondents expect to take an average of three trips before the end of the year, down from 3.7 trips last year. Vacation spending won’t slow down with fewer Americans taking vacations, as was the case last year. About 27 percent of respondents said they plan to spend more on their vacations during the next six months, up from 22 percent for the same period last year, when asked if they’ll spend more, less or about the same as last year. The strengthening dollar and lower gas prices are two factors the survey points to for why vacation spending likely won’t drag this summer. (Skift.com, May 19)
ONE IN EVERY FIVE DOLLARS SPENT ON TRAVEL COMES FROM MOBILE
Adobe released its annual Digital Index Travel Report, which analyzed more than 15 billion visits across major U.S. travel, airline and hotel sites between 2013 and 2015 and more than three million social media mentions. Consumers are expected to spend $65 billion online on travel between Memorial Day and Labor Day, 7 percent more than in 2014. Other key findings include: 20 percent of travel bookings are now coming from smartphones and tablets, over 6 percent more than last year. And more consumers are booking trips via smartphones than tablets for the first time. The analysis also shows that Washington D.C. tops the list of U.S. travel destinations followed by Los Angeles, New York, Las Vegas and San Francisco. (HotelNewsResource.com, May 21)