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Arizona Lodging & Tourism Association
Arizona Office of Tourism
JUNE 2013 E-BULLETIN
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MARK YOUR CALENDARS
Governor's Conference on Tourism
July 10-12, 2013
JW Marriott Starr Pass, Tucson

The 2013 Governor's Conference on Tourism will be held at the JW Marriott Starr Pass in Tucson July 10-12 and there is already a confirmed slate of national and local speakers who are experts in tourism marketing, economics, social media and more! Highlights include Jay Baer, who will explain the future of online marketing to attendees and Adam Sacks, founder and Managing Director of Tourism Economics. These are just two examples of the great line-up in store for attendees to this year's conference. Visit www.AZTourismConference.com for details and registration.


August VH&RA/AzLTA Industry Forecast 2014 Breakfast
Wednesday, August 14
Firesky Resort
Mark your calendars for our second annual joint VH&RA/AzLTA August breakfast focused on tourism-industry forecasting in order to assist our members in their 2014 budgeting process. This event will host a Smith Travel Research (STR) expert who will provide insights on how the Valley's lodging and tourism industry is expected to trend in the coming years in order to offer our members guidance during the budget season. Stay tuned for registration details on this new and timely event.


2013 VH&RA Media Reception
Thursday, October 3
Arizona Biltmore Resort
One of VH&RA's most popular events will once again take place at the Arizona Biltmore in October. The annual Media Reception offers the opportunity to network with the Valley's top local media contacts, meet local elected officials, enjoy time with your peers and sample the Valley's best hotel and resort cuisine. This is a highly anticipated event with limited availability so contact Alena Hicks to inquire about sponsorship.
INDUSTRY NEWS
VH&RA June City Officials Luncheon
June's luncheon is always dedicated to City Officials and allows attendees to network with the Valley's mayors, vice mayors and city council representatives. Representatives from Scottsdale, Phoenix, Glendale, Tempe and Chandler were all kind enough to attend and share their perspectives on tourism. We appreciate their time and interest in our industry and are grateful for our members' dedication to educating our local elected officials. Special thanks to The Royal Palms for hosting an amazing lunch and to Bio-One for their generous sponsorship.


Super PAC Goal Met for 2014
The Arizona Lodging & Tourism officially achieved Super PAC status thanks to the help and support of our members and industry partners! This is a tremendous accomplishment for the tourism industry and speaks volumes at the Capitol regarding our strength and impact across the state. A Super PAC requires a minimum of 500 people to donate a minimum of $10 each. The monies collected assist in showing support for those candidates who understand the value of tourism to Arizona. Donations are still being collected for 2014, which is an important election year. To participate, Donate Online.


City of Scottsdale Enters Chaparral Park Into Coca-Cola's
"Take it to the Park" Contest

The City of Scottsdale has entered Chaparral Park in the "Take it to the Park" contest by Coca-Cola. The campaign was developed to promote healthy lifestyles. The park with the most votes will win a $100,000 recreation grant from Coca-Cola and the title of "America's Favorite Park." Second- and third-place parks will win $50,000 and $25,000 grants. Click here to vote or get more information. The last day to vote is Monday, July 15.


Visit Mesa Launches New Brand:
Mesa City Limitless

Visit Mesa officials unveiled their long-awaited new brand, Mesa City Limitless, under the direction of President and CEO, Marc Garcia. In addition to a name change, the marketing organization has been engaged in a six-month marketing makeover highlighting the unique visitor products in Mesa and the surrounding region. The brand, Mesa City Limitless, is emblemized in a new logo with directional arrows expressing a dynamic destination with limitless possibilities and opportunities for all visitors.


Valley Hotel & Resort Association
1240 E. Missouri Avenue, Phoenix, AZ  85014
Phone: (602) 375-2996  ·  Fax: (602) 604-0769